Why Lawyers Should Blog
Blogs have been around for almost as long as the Internet has been in existence. Today, it’s not only an integral part of social communities around the web, it is an important part of a business’s online presence. Whether you’re a young lawyer with minimal experience or a veteran, a blog can drastically increase your visibility.
However, merely writing blog posts is not enough; you have to write the right kind of content and execute ideas properly. Here are 6 reasons why lawyers should blog.
1. Communicate with Clients
If you have a website with a FAQ or About section, you would probably assume that the contents in those pages are sufficient enough to tell prospective clients about the type of services you offer. Though this might be true to a certain degree, a blog within your website could discuss specific services and how they could be applied in particular circumstances. Simply put, a law blog on your website could add another dimension in how you communicate and create relations with prospective clients.
2. Increase Your Web Visibility
Since blog articles are filled with , your posts have a higher chance of rising to the top of search engine results compared to other pages within your website. If you write quality blog posts and use SEO strategies intelligently, you could be the go-to person regarding specialized topics.
For instance, if you specialize in immigration law, you should aim to create informative and entertaining blog posts that could go viral. If your articles become popular among readers and are heavily shared on social media websites, they could land in the top ten search results for immigration law topics on Google or Bing.
3. Be Your Own PR Rep
A blog will not only allow you to communicate with clients about the services your law practice offers, but it is also an effective channel in broadcasting updates and important news. Laws constantly change and a blog is a great platform to act as an announcement board to inform prospective clients, as well as the general public, on how these changes could affect legal strategies and options. Likewise, with new laws comes shifts in the legal industry, and a blog can keep the public up to date on the latest trends.
4. Build Loyalty
The more you produce high-quality blog contents and use effective SEO practices, the larger your audience will grow. By having a web presence, your client base would be able to keep up-to-date with your law practice’s new services. This is a great way to turn one-time customers into long-term, loyal clients. As with any business, you want to build relationships with returning clients and show that you will be there for them even after checks are signed.
5. Personal Touch
Lawyers have had to battle stereotypes regarding their profession over the decades. As civil cases become more publicized in news headlines, some of the more unpopular and controversial court decisions tend to paint defense attorneys as greedy, cold professionals. It doesn’t help that many law practices give off a steely image on their websites, in which they talk about statistics and services more than actual issues that matter to their clients.
By creating blog content that speaks directly to the audience, you can show the humanistic element of your law practice’s philosophy. No one wants to talk to a robot, especially when important legal issues are at stake. Be more human and reach out to your website’s audience through blog articles with a personal touch.
6. Hear Them Out
Speaking of personal touch, it’s important to remember that communication is a two-way street: speaking and listening. There are many lawyers and law firms that do more of the former than the latter. Pay special attention to comments given by your clients and use their feedback to improve your practice.
Convinced yet? You should be. The benefits of adding a blog to your website outweigh not having one at all. Whether you decide to start blogging or not, it is important to remember the core reason for having a blog in the first place: communicating with your clients. If you can establish and build trust with people through effective communication, with or without a blog, then you’ll surely see improvements in your practice.
Contact Esquire Media Solutions to see how we can help you develop content to promote your law practice online. If you found value in this article, please share it with other lawyers.