My Top 5 Twitter Tips for Lawyers
Twitter is an amazing social platform to market your law practice on. Lawyers are using Twitter to share information about their legal services, build business relationships, and generate new client leads. Below I have listed my top 5 Twitter tips for lawyers. Use these tips as a guide.
1. Write Compelling Headlines
Use eye-catchy headlines. Your tweets should create a great first impression with your followers. Tweets will not go unnoticed if you use compelling headlines. Make sure your headlines are simple, clear, and clickable. Writing in 140 characters can be a challenge, but remember, less is more.
2. Use Twitter Advertising to Generate Client Leads
Twitter Ads can help you increase your presence and generate new client leads. I have personally used Twitter Ads to help our clients increase their Twitter presence. Our clients have received an amazing return on investment by doing so. Twitter is my favorite social network for paid advertisements. It’s affordable, efficient, and the campaign features are amazing.
3. Monetize Your Twitter Activity
Find ways to monetize your Twitter activity. What is the point of building a following and sharing quality content without converting your followers into clients? You can offer special services to your Twitter followers in an effort to monetize your activity. Be creative and do what is best for your law practice.
4. Share Quality Content
Share quality content with your followers. Make sure all of your tweets are informative, valuable, or funny. Do not share mundane tweets. Posting tweets about what you are eating for breakfast, lunch, and dinner will not add value to your marketing campaign. Also, stay away from posting tweets that can be perceived as negative, whinny, or spammy.
5. Don’t Spam Your Followers
Promote your legal services occasionally. Spamming your followers with sales pitches will make you appear as an annoying salesperson and people will likely unfollow you.
If you use Twitter to market your law practice online, take the time to develop a successful marketing campaign. Thank your followers and mention them whenever possible. This will help build relationships on Twitter and promote your presence.