Social Media Networking Tips for Lawyers
If you have not realized the value of using social media networking to promote your law practice online, then you are truly missing out. Active social media networking can help you develop more relationships online which can manifest into increased business opportunities. Read my social media networking tips below to get started.
1. Follow the Right People
Who are you following? Are you following clients, new leads, or complete strangers who have no interest in building a relationship with you?
In order to obtain business through social networking, you must put time and effort into building relationships with the “right followers.”
First, start off by engaging with existing clients. Analyze the type of content they read and share with their followers. This will help you pinpoint the type of original content you should publish and share with them to increase engagement.
For example, as a business lawyer, your followers (clients) may consist of new business owners who are interested in hiring an attorney to help with the legal aspects of running a startup. You can develop and share content tailored to their needs to help start building a relationship with them. This is a good way to potentially generate business in addition to expanding your social networks.
The bottom line is that you need to get in front of your prospects and provide them with the information they need. The same applies to existing clients.
2. Engage on the Right Social Media Networks
Are you marketing on the right social media networks? You need to research which social media network is best to market your law practice on.
Not all social media networks provide the same value. Depending on the nature of your practice, you may find that social media networks such as LinkedIn or Twitter are better suited for your marketing needs in comparison to Google+. Take the time to review the benefits of social media networks (say the top 5) before you kick off your marketing campaign.
Further, in addition to finding the right network to market on, you need to find the right group of people to market with. There are several lawyers online who like to partner up with other lawyers to help them promote their practice. I know several business lawyers that live in neighboring regions who often share each others content with their followers to increase their online visibility. Establishing strong networking groups online can provide several benefits of gaining more exposure.
3. Blog Blog & Blog!
A key component of using social media channels is to distribute your content (blog articles) to your followers.
Your blog articles should provide insightful information to your followers. Articles that describe legal procedures are great tools to use to convey your legal knowledge to your followers who are interested in utilizing your legal services.
4. Stay Updated on the Latest Marketing Tools
There are several marketing tools such as WordPress Plugins that can help you work smarter and not harder when it comes to online marketing.
For example, instead of going to different social networks to view your activity, use a social media management tool such as HootSuite to save yourself time.
I hope the tips above help. Please share this article with other lawyers who could benefit from learning more about social media networking.