Social Media Marketing Tips For Lawyers
Are you using social media marketing to promote your law practice? Social media marketing refers to the process of gaining website traffic or brand awareness through social media websites (channels).
Social media marketing is a great tool to incorporate into your online marketing plan to promote your law practice. Check out my 6 social media marketing tips for lawyers below on how to kick-start or enhance your social media marketing campaign.
Simple Social Media Marketing Tips to Follow
1. Develop a Social Media Marketing Strategy
Develop a social media marketing strategy prior to launching a social media marketing campaign. A social media marketing strategy will help you outline the goals and objectives of your social media marketing plan. Create a well crafted message to promote your law practice on social media channels. This message should compliment your overall goals and objectives regarding your social media marketing plan.
Once you establish a concise message to promote your law practice, you will need to find the right social media platform to spread your message. Take time and evaluate social media platforms to determine if they are the right fit for marketing your law practice. For example, you may find that Google+ is a better marketing platform compared to Twitter.
2. Be Consistent
You must be consistent in marketing your law practice on social media channels. Do not create a social media account and neglect to supply it with content. In order to maximize your social media marketing efforts, provide content to your followers on a daily basis. When you actively share content on social media websites, you help solidify your marketing message.
Designate a specific block of time to execute your social media marketing plan throughout the work week. You cannot expect to find new clients on social networks if you do not put forth the required effort.
3. Follow Your Subscribers
Engage with the individuals who follow your blog. They may turn into potential leads.
4. Put Social Share Icons on Business Cards, Brochures, Emails, Website, & Office Location
Incorporate your social media marketing campaign into your offline marketing plan. Put social icons on business cards, brochures, emails, website, and office location to show your clients and prospective clients that they can connect with you on social media platforms. This is a good way to get new followers and increase social engagement with new clients.
5. Blog More
I cannot stress how important blogging is for social media marketing success. A blog can help you promote your marketing message to your readers directly. Blog at least once a week. If you do not have time to write legal content, hire a professional to do it for you. Esquire Media Solutions provides legal copywriting services for lawyers.
Use your social media channels to share your blog content. Sharing your blog content on social media channels will bring more traffic to your website and increase brand awareness.
6. Measure Social Media ROI
Measure your social media ROI quarterly. There is no point in using social media to market your law practice if you do not measure your ROI. You may be wondering what is social media ROI? Your social media ROI should reflect your law practice’s social media marketing goals and objectives. For example, one of your law practice’s social media marketing goals may be to generate more traffic to your website. To measure the ROI for this goal, you could routinely monitor the traffic flow to your website throughout your social media marketing campaign. You can use Google Analytics to measure how many people are being referred to your website through social media channels.
I hope you found this article helpful. Please share this article with other lawyers so they can review these social media marketing tips. Thank you.