Should Lawyers Use Press Releases to Promote their Practice Online?
Should lawyers use press releases to promote their law practice online? Yes. There are several benefits for lawyers to use press releases to market their law practice online. For example, publishing press releases can help increase the exposure of a law practice in addition to generating new client leads. Below I have listed 3 key benefits on why lawyers should use press releases to market their law practice on online.
How to Use Press Releases to Promote Your Law Practice
1. Press Releases Can Help Lawyers Share Important News Stories
Publish press releases to share important news about your law practice online. Publishing press releases provides you the opportunity to publish newsworthy information such as the passage of new legislation that may impact your clients. Make sure your press release includes educational information for your audience. Provide educational value to your readers.
2. Press Releases Help Increase Online Visibility
A press release is a great copywriting tool to use for increasing the visibility of your law practice online. Press release distribution channels allow you to share content about your law practice with a broader audience which can increase the exposure of your law practice.
Note, most press release are archived after displaying for 4 to 6 weeks on popular news engines such as Google News. You should build a long term press release copywriting strategy in order to make sure you create new stories on a scheduled basis to maximize your exposure.
3. Press Releases are Great for Building Inbound Links
The use of press releases are great for building inbound links. Inbound links are incoming links to a website or webpage. Include keywords that you would like to rank for in your press release. The keywords should link to relevant pages on your website or blog.
Inbound links are important for search engine optimization. Search engines, such as Google and Bing, see multiple, relevant inbound links to a page as a sign that the content on the page is useful.
Do not keyword stuff your press releases. Your main purpose of publishing a press release is to share a newsworthy story and not to stuff keywords into the copy in order to boost your search rankings. You should aim for 2-3 backlinks to your website in your press release copy.