What to Consider Before Hiring a Legal Copywriter
With the rise of content marketing, lawyers have increasingly hired legal copywriters to develop content for their websites. If you are considering outsourcing the production of your website content to a copywriting agency, read my tips below on what to consider before hiring a legal copywriter.
1. Develop a Content Marketing Plan
Before you hire a legal copywriter, develop a content marketing plan. Your plan should address your overall goals and objectives in using a copywriter to develop content to promote your law practice online.
For example, if you would like to increase traffic to your website, create an editorial calendar that instructs your copywriter to draft content in which you can publish on a daily basis to help increase readership and traffic to your website.
Establishing benchmarks upfront with your legal copywriter will help keep track of your overall success.
2. Create an Editorial Calendar
An editorial calendar will help you identify the amount of content you should publish on a yearly basis in order to obtain the best return on your investment.
Identify which copywriting tools (webpages, blog articles, newsletter publications, and/or press releases) you would like to utilize to promote your law practice online and incorporate them into your editorial calendar.
3. Address Any Ethical and Legal Concerns with the Copywriter
Non-lawyers are typically unaware of the ethical concerns that pertain to online attorney marketing. You should address any ethical concerns with the copywriter prior to commencing a business relationship.
In addition, find out if the copywriter is willing to sign a work made for hire agreement to ensure that you retain authorship rights to the copy.
4. Is Hiring Legal Copywriters Beneficial?
Lawyers tend to outsource copywriting for several reasons. Some lawyers want to spend their time doing other tasks instead of drafting blog articles, or don’t have the resources to do it in-house. If you have a high case load, or just don’t want to spend your time marketing your practice online, you may want to consider outsourcing your copywriting needs.
5. Hire Credible Copywriters
Ask to see the copywriter’s portfolio so you can review their work. This will give you a clear understanding of their writing skills and the type of work they can do for you.
I hope the tips above help and please share them with other lawyers you know are interested in hiring a legal copywriter.