Optimize Your Legal Website for Social Media Marketing Success
Lawyers often come to us for help with their social media marketing campaigns. In order for lawyers to have a successful marketing campaign, they must first make sure their legal website is optimized for social media marketing.
Optimize Your Legal Website to Increase Social Media Traffic
A common social media marketing goal is to generate traffic to a website. This is done by sharing engaging content about a law practice on various social networks. Such content usually contains url links to the website so readers can learn more information about the practice.
If your website is not optimized for “easy viewing,” social media followers will leave immediately. Make sure the content on your website provides something of substance for your followers to gain. Do not publish vague, boring, or meaningless content.
Instead, publish content that makes your followers take some type of action once the reader is done viewing the content. This may consists of a call-to-action urging the reader to share the webpage with their social network. Most importantly, make sure your content is fresh, up-to-date, and easy to read.
Social Sharing Buttons and Follow Icons
Before you use social media to market your law practice. create social sharing buttons and follow icons on your website. Prominently display social follow buttons so your readers can connect with you on their social media channels.
Every Legal Website Should Contain a Blog
The most important thing a legal website should contain prior to starting a social media marketing campaign is a blog. If the website does not contain a blog, the law practice will definitely lose a good amount of social media traffic and new client leads.
Statistics repeatedly show that lawyers who blog generate more client leads than non-blogging lawyers.
Please share this article with other lawyers looking to optimize their legal website for social media marketing success.