Why Lawyers Need to Make Publishing a Priority
In the information age, quality is king. With the content excess that comes from social media and web outlets vying for consumer attention, people want information they need in bite-sized chunks they can use and apply right away. Now imagine your ideal clients. What information can you offer them that will help you stand out from the crowd?
Blogging is the new age of information sampling. You go back to your storehouses and bring the good stuff out to the front. Once your clients get a taste of what you can offer, like a legal insight or new industry technique, they will come back for more. Readers will stay loyal to a brand they can trust, but you must give them a reason to keep coming back.
Online marketing is effective, but blogging success does not happen overnight. Your posts must be well-researched, well-sourced, and error-free. A small grammar mistake or sudden drop in content quality could be enough to lose the credibility you worked to build. Instead, post regularly, at least once a week, and make sure the information is relevant and valuable. The truth is you may never see how your blog presence is contributing to your business until you let the momentum drop. Your consistency will make you trustworthy and reliable while inconsistency will make you appear fickle and unstable.
Another way to build your brand is to create a niche. Choose an area of the legal field no one has cornered and fulfill that need. Start small, with one social network. Develop a strategy and time commitment, and you will be more likely to see your efforts succeed. Remember your original purpose and vision and stick to it every time. Eventually you will establish a sense of relevancy in your field.