• Long Tail SEO

Why Lawyers Should Start Using Long-Tail SEO

With social media marketing, every company website faces the challenge of how to stand out among the crowd.  To solve that problem, many marketers cast a wider net—hoping that catching more fish will result in more sales.  But in the world of SEO, that isn’t always the truth.  In fact, the more focused your SEO campaign is, the higher your conversion will be.

For your SEO campaign to work, you have to use better bait.  Long-tailed search keywords are often just the bait you need.  Here’s a breakdown of what long-tailed SEO means and how to use it.

What is Long-Tail SEO?

Long-tail SEO is simply a more targeted way to drive traffic to your sight.  Instead of using two-word search keywords, like “DUI lawyer,” you use four or more, like “how to find a DUI lawyers in Ann Arbor,” or “hire a DUI attorney” instead of “DUI attorney.” Traditionally, long-tail keywords have been under-utilized because of their lower popularity and therefore a lower rank-ability factor. Social media marketers looking to up their search engine rankings often vie for the shorter keyword phrases. However, many reasons suggest long-tail keywords are more profitable in the long-run.

What are the Benefits of Long-Tail SEO?

Most lawyers benefit from long-tailed SEO campaigns because long-tailed search keys represent the specific services people are actually looking for. This translates directly into higher conversions, which after all, is what you want out of any marketing campaign. You get to capitalize on the amazing power of user intent. If someone clicks on your page after searching for the term, “discount furniture” only to turn away after seeing that you specialize in resale vintage furniture, what was the point of your SEO efforts? On the other hand, if someone searches for “discount restored vintage furniture” and finds just what they need on your site, they’re putting money directly into your pocket and ensuring your SEO efforts are giving you more bang for your buck.

How Can I Put Long-Tail SEO to Work in My Campaign?

Now that you understand the weight and value of long-tail SEO, you have to narrow down the right words and phrases to drive the ideal client to your site.  You know that little box that pops up under the Google search bar when you start typing what you’re looking for? Well, that information is solid gold when researching long-tail search words. It’s called Google Suggest, and the data shows you exactly what people are already looking for.  If that’s not enough, a tool called Suggester will give you all the keyword data that could not fit below the search bar. This research should give you a solid started ground to starting your long-tail SEO campaign.

Once you’ve got the list of phrases, you need a strategy. After the client lands on your website, what are you going to do with them? You need a call-to-action. This could be a free phone consultation. Don’t forget to provide the user with the answers they were looking for in the first place. You don’t want to lose a potential client just because you didn’t fulfill a promise you made with your SEO.

For a more targeted and profitable social media campaign, long-tail keywords are the way to go. But remember, client conversions still depend on the services you offer. Apply effort to both areas, and you’ll be sure to see your conversion rates soar.

About the Author:

Welcome to Esquire Media Solutions. We provide content marketing services to lawyers. Contact us at info@esquiremedisolutions.com for more information. Follow @esqmedia or @kymeshiamorris for the latest content marketing tips for lawyers.