• 5 Tips on How to Increase Your Social Media Engagement

5 Tips on How to Increase Your Social Media Engagement

Social media engagement can be defined as a two way street.  For example, if you want others to socialize with you, you must be socially engaging as well.  Use my 5 quick tips below to get the ball moving.

1.  Ask Questions

Increase your social media engagement by asking your social network questions. By asking questions, you invite a response.  These responses enable you to foster communication between you and your social network by opening yourself to conversation.  If you don’t open yourself to conversation, your social media engagement will be stifled.  Always ask questions.

2.  Blog More

Blogging is a form of social media.  Your blog will help you extend your social reach by providing another platform to communicate with your audience.  Reach out and build relationships with people who comment and share your blog’s content. You need to blog at minimum twice a week (if not more) if you seek to promote social engagement.

3.  Tweet + Like + Share = Engagement

How often do you tweet?  Do you “like” other people’s content?  Are you sharing content?  By tweeting, liking, and sharing content, you increase your social engagement.  Share content that promotes conversation among your followers. If your followers have great content, make sure you re-share their content as well.  This tells your social network that you are watching what they post and have taken an interest.

4.  Follow & Be Followed

You should follow socially engaging people. Don’t follow someone who does not make an effort to be social (you will waste your time if you do).  Follow people who want to socialize with you. Further, if you want to increase your followers, you must follow other people. Unless you are a celebrity, you will not be followed unless you follow others.

5.  Join Professional Online Networking Groups

Have you joined any professional online networking groups? LinkedIn is a great platform to join groups relevant to your practice areas. Interact with other legal professionals in these groups to increase your social engagement.

I hope these 5 tips help.  How do you go about increasing your social engagement?  Please share your feedback by commenting below.

About the Author:

Welcome to Esquire Media Solutions. We provide content marketing services to lawyers. Contact us at info@esquiremedisolutions.com for more information. Follow @esqmedia or @kymeshiamorris for the latest content marketing tips for lawyers.