What You Should Consider When Hiring a Social Media Marketing Agency
Throughout the past few years, several lawyers have routinely relied on social media networks to promote their law practice online. In doing so, lawyers have hired social media marketing agencies to help manage their online presence. Below I have listed 5 key things you should consider prior to hiring an agency to promote your law practice on social media networks.
1. Make Sure You Develop a Concise Social Media Marketing Plan
Do not hire a social media marketing agency to promote your law practice without first drafting a marketing plan. Your social media marketing plan should address what methods the agency will use to connect with your followers, the type of content they will share on behalf of your your business, the type of engagement they will have with your followers, and how often such engagement will occur. The plan should also address what type of return on investment you can expect to receive such as an increase in website traffic, the generation of new client leads, or more online visibility.
2. Address Any Ethical Concerns with the Agency
Non-lawyers are typically unaware of the ethical concerns that pertain to attorney online advertisements. Discuss any ethical concerns regarding promoting your law practice online with the agency. For example, if your state bar prohibits the direct solicitation of clients in social status updates, you should address this with the agency so they can put it into practice. You may also want to consider whether they have a way to keep some type of log of updates posted on your behalf so you can routinely audit the content they share to ensure that it is in line with your state bar ethics rules.
3. Is Hiring a Social Media Marketing Agency Beneficial?
Lawyers tend to outsource social media marketing for several reasons. Some lawyers want to spend their time doing other tasks instead of marketing their practice online, or don’t have the resources to do it in-house. If you have a high case load, or just don’t want to spend your time marketing your practice online, you may want to consider outsourcing your social marketing.
4. Hire an Agency that is Flexible
Throughout the course of your social media marketing campaign, you will notice that certain content and activity really captures your audience’s attention. Ask the agency how they measure spikes in activity to help make any necessary adjustments to your campaign. Hire an agency that is flexible in making changes to your plan in order to produce the best marketing results for your practice.
5. Be Patient
It takes time to build relationships online that produces results. The social media agency should be able to project how long it will take for you to reach your goals. For example, if you want to rapidly increase traffic to your website, the agency should be able to tell you a rough estimate of how much traffic you can expect over a period of time.
I hope the tips above helped and please share them with other lawyers you know are interested in hiring a social media marketing agency.