How Lawyers Can Repurpose Blog Content
After publishing blog articles, most lawyers typically syndicate their blog feeds to LinkedIn, Google+, Twitter, and Facebook. If you would like your content to reach a broader audience, I recommend you repurpose your blog posts on several websites. So what does repurposing blog content mean exactly? Repurposing content means turning your blog posts into different formats such as reports, white papers, articles, slideshows, videos, podcasts, and ebooks. You can post your existing content “as-is” or repurpose it on websites such as the following:
EzineArticles is one of the biggest article directories on the internet. The website receives over 1 million unique visitors per day. New members can submit up to 10 initial articles. Members can submit unlimited articles if their articles meet EzineArticles quality standards. If you use WordPress, I recommend you install EzineArticles WordPress Plugin. The plugin allows you to submit your blog posts to EzineArticles.com, view article review status, and article statistics from the WordPress interface.
BizSugar allows bloggers to share small business news and tips. If your law practice focuses on business law, you may want to repurpose your content for this website.
Bloggers can repurpose and republish their blog content on Medium. If you want to republish your content, I recommend you wait until major search engines have indexed it from your blog. You can also repurpose a short supplemental post and provide a link back to your website.
Blokube is a social media network and blogging community. Bloggers submit their posts and share it among their community members. The content can either be voted up or down. Favored content will receive more exposure.
5. LinkedIn Pulse
LinkedIn Pulse is a new, untapped vein of marketing potential. You can either repurpose or republish your blog content. LinkedIn’s Publisher tool is very user-friendly. Just go to your LinkedIn homepage and find the little blue pencil in your Update Box. Click on it, and you’ll find the Pulse Publisher. It is a fairly standard editor, similar to WordPress or Quora. I recommend you tweak your blog posts to make it LinkedIn friendly or draft fresh content that will appeal to your LinkedIn network.
Lawyers can publish legal guides and videos to their Avvo account. Link your videos and legal guides together. For example, if you publish a video discussing how to incorporate a business, draft a blog article on the same topic and publish them together. Tweak your blog posts a bit to add more value to your legal guide. Check out Ann Arbor DUI attorney Stacey Washington’s legal guide on “How to Challenge Field Sobriety Tests in Michigan.“
Distributing newsletter copy is a great way to promote your law practice and maintain contact with new and existing clients. You can repurpose blog content in your newsletters to share with your subscribers who do not routinely visit your blog.
Slideshare is another great resource for repurposing blog content. You can develop your blog post into a slideshow by pasting snippets of content. Do not paste all of your content on one page. I recommend you summarize the content and offer a link back to your website for more insights.
When to Reformat Repurposed Content
As mentioned above, content is shared on several channels “as-is.” Reformat content when you post it on article directory sites. Change the title and make sure your content is not overly self-promotional. In addition, avoid keyword stuffing. Your blog content should also be reformatted before publishing it on document-sharing sites.
Please share this article with other lawyers looking to repurpose blog content.