Google SERP Tips for Lawyers
If you are new to online marketing, you may be wondering how you can increase your SERP rankings through content marketing. Read my tips below to get started.
Feed Google Search Bots
Search bots crawl through the web to read pages on a website. A search bot will crawl a website when new pages are published. To display your website in search engines, the search engine “bot” or “spider” must index your webpages. The more often a website is updated, the more often a search bot will crawl and index new pages.
Based on the quality of content you publish, your web pages may rank high in Google’s SERP. Remember, publishing quality content is key. When you publish quality content on a frequent basis, your website pages will rank higher with each update. Publish 2 – 4 blog articles weekly or new webpages to increase your SERP. Publish pages that are between 700 – 1,000 words in length to help move your SERP ranking.
Fresh Content Increases Domain Authority
Domain Authority (DA) is a website metric (score on a 100-point scale) developed by Moz. The DA of a website predicts how well it will rank in search engines. Content marketing is key for increasing DA. By publishing quality new content, a website has the potential to increase their DA which has a direct impact on search engine rankings.
Enhance Social Media User Engagement
Most lawyers use social media marketing to promote their website online. Social media marketing success depends on the content lawyer’s posts and how often it is shared. Lawyers that are unsuccessful with social media marketing often fail as a result of poor content. By routinely updating your website, you will have more content available to promote your law practice through social media marketing.
Contact Esquire Media Solutions for more information about our content marketing services for lawyers. We can help you develop a content marketing campaign to promote your law office online.