Google Authorship Image Removal from SERP
Google recently announced that it will be removing authorship photos from its search engine results page (SERP). Up until the removal, a Google+ profile photo and circle count appeared next to content on Google’s SERP for users who had signed up for authorship. Google’s John Mueller stated that the pictures and circle count would be removed to create “cleaner” look for the SERP.
We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one).
The new design for the SERP is now rolling out to desktops and mobile devices. Do you think your SERP click-through-rate and branding will be impacted by the removal of the pictures? Please comment below.