5 Common SEO Mistakes Lawyers Make

5 Common SEO Mistakes Lawyers Make Lawyers new to internet marketing make SEO mistakes all the time. This often occurs because lawyers are unaware of SEO best practices. It is important for lawyers to stay educated and informed about the latest SEO developments. Read on to learn more about the top 5 common SEO mistakes lawyers make. 5 Common SEO Mistakes Lawyers Make & Should Avoid 1. Avoid building incoming links [...]

Google SERP Tips for Lawyers

Google SERP Tips for Lawyers If you are new to online marketing, you may be wondering how you can increase your SERP rankings through content marketing. Read my tips below to get started. Feed Google Search Bots Search bots crawl through the web to read pages on a website. A search bot will crawl a website when new pages are published. To display your website in search engines, the search engine “bot” [...]

Website Content Marketing Tips for Lawyers

Website Content Marketing Tips for Lawyers If you want your online marketing efforts to thrive, invest in developing quality and engaging website content. Creating a new website does not guarantee new client leads. Obtaining new clients depends heavily on how well you market your website. Read on to review my website content marketing tips for lawyers. Create a Content Marketing Plan  Before you invest in promoting your content online, establish a realistic content marketing plan. Lawyers [...]

4 Newsletter Marketing Tips for Lawyers

4 Newsletter Marketing Tips for Lawyers Newsletter marketing is a great way to reach your subscribers without spending a lot of money. Though it is relatively inexpensive to launch a newsletter marketing campaign, publishing newsletters can be time-consuming. Before you commit to newsletter marketing, make sure it is right for you. Below are 4 simple newsletter marketing tips for lawyers. 1. Eliminate Words that Trigger Spam Filters Billions of emails [...]

How to Find the Best Freelance Writer for Your Law Blog

How to Find the Best Freelance Writer for Your Law Blog Developing quality content is a must for lawyers looking to increase website traffic and generate new client leads. There is one small problem though: creating quality and engaging content is time-consuming. Hiring an experienced legal copywriter is a smart solution. Read on to learn more about finding the best freelance writer for your law blog. 1. Ask staff to [...]

How to Use Newsletters to Market Your Law Practice

How to Use Newsletters to Market Your Law Practice Newsletters are a fun and effective way to reach out to existing and prospective clients. Through a newsletter, you can let your clients learn more about your law practice, how you handle legal matters, and your passion for practicing law.  You can deepen your relationship with your clients by sending them newsletters regarding their legal needs. Read on to learn more. What is Newsletter [...]

3 Fundamentals of Effective Newsletter Marketing for Lawyers

3 Fundamentals of Effective Newsletter Marketing for Lawyers Newsletters are one of the most valuable tools in today’s world of relationship marketing. In fact, a 2012 survey conducted by Exact Target, found that 66% of Americans made purchases after receiving a newsletter marketing message. So, why exactly is newsletter marketing so effective and how can you use it to obtain new clients? Read on to learn more. Create Brand Loyalty The [...]

Best Dates and Times to Publish A Blog Post

Best Dates and Times to Publish A Blog Post With more and more lawyers catching onto the social media train, it pays to understand user trends. One of the most important trends is time. Work smarter, not harder, by incorporating the following information into your social media campaign. Best Time of Day Social media scientist Dan Zarrella analyzed close to 100 million retweets and found retweet activity peaks at around 4pm [...]

How Lawyers Can Measure their Newsletter Campaign’s ROI

How Lawyers Can Measure their Newsletter Campaign’s ROI Did you know that 93% of online consumers prefer email marketing to social sales? That’s good news for lawyers who invest in newsletter campaigns. But just how profitable is each newsletter? How can you measure your ROI? Here are a few tips to measure the effective of your email marketing efforts. How to Calculate Your ROI? The simplest way to determine a newsletter’s [...]

When Lawyers Should Publish a Press Release for the Most Success

When Lawyers Should Publish a Press Release for the Most Success In the expanding world of internet marketing, the timing of publications are more important than ever. Lawyers have to pay close attention to when their clients are online. Here are a few tips to consider when creating the ideal Press Release publication schedule. Day of the Week You might think Monday is the best day to publish a press release. [...]