The Best Social Media Network to Market Your Law Practice On

You can use several social media networks to market your law practice. However, I recommend you start with one. Read on to learn how to pick the best social media network to market your law practice on.

Use Social Media Networks to Market Your Law Practice 

1. Identify Your Target Audience

In order to find the best social media network to market your law practice on, first identify the target audience you seek to connect with using social media networking.

List the demographics of your ideal target audience. For instance, if your law practice specializes in defending small business employers against employment discrimination claims, your ideal target audience would consists of local small business owners.

Clearly identify your target audience.  You do not want to waste your time and money marketing to people online who are not interested in retaining your legal services. Once you identify your target audience, you will need to find out which social media network retains the majority of your preferred audience.

2. Find the Best Social Media Network to Interact With Your Target Audience

Determine which social network contains a huge population of your audience.  If you are a business lawyer that provides legal counseling to start-up tech companies, then you may want to market your law practice on Twitter.  Twitter is a popular social network utilized by most start-ups that seek to connect with a large mass of people.

Alternatively, if you are a personal injury attorney that primarily represents people that are involved in car accidents, you may want to consider marketing your law practice on Google+ or Facebook.

You may not get the best return on your investment if you were to market this type of law practice on LinkedIn. This is in large part due to the fact that LinkedIn is not a social network in which most people want to review content pertaining to car accident representation, but rather general business information pertaining to their particular industry.

Feel free to connect with us if you would like help finding the best social network to market your law practice on.

3. Start Marketing Your Law Practice

Start marketing your law practice on one social network.  This will allow you to focus your marketing efforts.

You should start marketing your law practice on additional social networks once you develop a strong following and establish yourself as an authority figure regarding your law practice.

Lawyers tend to become overwhelmed with social media marketing when they over extend themselves with marketing their law practice on several social channels. Make sure you concentrate your time and resources into one social channel before you move on.

I hope the tips above help you with marketing your law practice on social media networks.

About the Author:

Welcome to Esquire Media Solutions. We provide content marketing services to lawyers. Contact us at info@esquiremedisolutions.com for more information. Follow @esqmedia or @kymeshiamorris for the latest content marketing tips for lawyers.