How Lawyers Can Avoid Content Marketing Saturation 

How Lawyers Can Avoid Content Marketing SaturationA well crafted social media marketing campaign should consist of publishing and marketing the right amount of content. When promoting a law practice online, avoid content marketing saturation (example – do not spam your followers with 30 updates in a 6 hour period).

Share content in which your followers will benefit from without annoying them. I say this because on occasion, I have seen lawyers share content that often receives negative feedback due to followers perceiving it as spam.

When you develop your content marketing strategy, take the time to think about what type of content you want to share with your followers to help you achieve your social media marketing objectives and how often you should share such content.

Keep in mind that no two social networks are the same and some require more content publications than others.


Social Bakers studied three months’ worth of Facebook content from major brands and found that top brands average one post per day.

As a general rule, Socialbakers found that posting once per week on Facebook was so low as to lose connection with your audience and posting more than twice per day was crossing the line into annoying.

Its 2011 study found that the sweet spot is five to 10 posts per week.


If you want to wring the most value out of every tweet you send, tweet about five times each day.

LinkedIn & Google+

The best guideline for LinkedIn sharing comes from the site itself, which published a marketing report claiming 20 posts per month allows you to reach 60 percent of your audience.

Twenty posts per month equals one post per weekday. 

Google+ – 10 posts per week.


Review your own social analytics to determine how often you should share content to maximize your online visibility.


About the Author:

Welcome to Esquire Media Solutions. We provide content marketing services to lawyers. Contact us at for more information. Follow @esqmedia or @kymeshiamorris for the latest content marketing tips for lawyers.

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