4 Signs You Should Invest in a Legal Copywriter
Chances are you did not start a law practice hoping to spend hours every week writing about your services. Unless you are a natural wordsmith, creating content for your website can be time-consuming and often expensive. Here are a few ways to know when you should bite the bullet and hire a legal copywriter.
1. You are spending more time writing copy than running a law practice.
The age-old adage “time is money” is never more true than when you have a law practice to run. If you find yourself spending hours a day or even weeks on content when your skill set could be better utilized elsewhere, consider hiring an expert. By maximizing the skills of a legal content writer, you are reinvesting in your legal practice by freeing up your own valuable time.
2. You are lost when it comes to generating leads.
In the rapidly changing world of SEO, search engines are measuring much more than keywords. They’re measuring relevancy. In other words, content is still king. But how can you create a unique service and content at the same time? Having a professional writer on your team could be the best way to help you stand out from the crowd and get the SEO rankings you need to drives conversions.
3. Conversion rate, you say?
In the “social” era of product marketing, you have to do more than write SEO-friendly content. You have to measure how successful you are at reaching this goal. As an entrepreneur, you should not have to be an expert in social media marketing as well. If you hire the right legal copywriter, they will bring with them their experience with a myriad of tools, such as Google Adwords, Adsense, Google Trends, and WordPress. At the end of the day, you want someone who can not only write quality words but help those words gain the exposure they deserve.
4. Your copy is falling flat.
While any business with a web presence can tell you SEO matters, the idea that social shares are all you need to gain a following is a dangerous half-truth. So you’ve drawn a potential client to your page. Now what? The last thing you want is to drive them away by feeding them the same dry material as your competition. An experienced copywriter can get inside your customer’s head and create a unique user experience and an out-of-the-box voice for your brand.
Contact Esquire Media Solutions for more information about our law blog content marketing services for lawyers.