4 Copywriting Tools to Market Your Law Practice Online
There are several copywriting tools available for you to promote your law practice online. Diversifying your copywriting tools can be a simple and a profitable way to bring new clients to your law practice. Read on to learn more about my favorite copywriting tools to use for promoting law practices online.
Follow These Simple Copywriting Tips
A law blog is the perfect copywriting tool to use to promote your law practice online. A legal blog can help increase traffic to your website, enhance the exposure of your practice online, and help you share your knowledge and experience regarding the insights of your practice. Update your blog on a regular basis to show your readers that you are dedicated to providing valuable knowledge and insights about your law practice.
Newsletters are great copywriting tools to use as well to promote your law practice. Your newsletters can include client testimonials, special offers, and relevant information about your practice that may benefit your subscribers. Distributing newsletter copy is a great way to promote your practice and maintain contact with new and existing clients.
3. Press Releases
Utilizing press releases are an excellent way to announce the launch of new legal services your law practice provides. Use press releases to discuss new legislation or court rulings that may impact existing and future legal claims. Some media outlets and/or journalists may be interested in picking up the story and help you spread the word. Depending on the service you use to submit for your press release (PR Web is a popular choice for press releases), you can choose to target large or small media outlets.
4. Landing Pages
Landing pages are targeted pages that are designed to help you communicate with your clients. If you would like to promote new practice areas, create landing pages describing such legal services in detail for your intended audience. The goal of most landing pages is to generate leads and eventually conversions from your prospective clients.
Further, even if your prospective leads are not interested in utilizing your legal services at the time they visit your landing page, you may still be able to collect their email address with a simple web form and send them a follow up message (newsletter) in the future.
Whether you write your copy in-house or outsource to a professional copywriting agency, you cannot go wrong with incorporating these simple copywriting tools into your online marketing and promotional efforts.